Make it easy for your customers to understand your business and take the next step.
Make it easy for your customers to understand your business and take the next step.
Clear, conversion-focused websites turning interest into action.
Clear, conversion-focused websites turning interest into action.
Most websites have a clarity problem.
Most websites have a clarity problem.
Most websites have a clarity problem.
Your business has grown, but your website hasn’t kept up.
Your business has grown, but your website hasn’t kept up.
Customers don’t fully understand what you offer.
Customers don’t fully understand what you offer.
You’re explaining things manually instead of letting your website do the work.
You’re explaining things manually instead of letting your website do the work.
" Ughh, I can't find any information"
" What do they even do?"
"This website feels outdated"
" Ughh, I can't find any information"
Waggs Design Studio fixes that through thoughtful design.
Waggs Design Studio fixes that through thoughtful design.
Turn visitors into clients
Turn visitors into clients
Turn visitors into clients
Make every click count
Make every click count
Chosen by businesses that value clarity and growth
Chosen by businesses that value clarity and growth
Strategy-led websites, designed for clarity and conversion
Strategy-led websites, designed for clarity and conversion
Strategy-led websites, designed for clarity and conversion
We design and build websites with a clear purpose — whether that’s helping your audience understand your business or making it easy for them to buy.
We design and build websites with a clear purpose — whether that’s helping your audience understand your business or making it easy for them to buy.
Websites
Designed to tell your story clearly and guide users to take the next step — whether that’s making an inquiry, booking a discovery call, or engaging with your offer.
Websites
Designed to tell your story clearly and guide users to take the next step — whether that’s making an inquiry, booking a discovery call, or engaging with your offer.
E-commerce
Designed for shopping — making it easy for customers to find products, understand what they’re buying, and complete their purchase seamlessly.
E-commerce
Designed for shopping — making it easy for customers to find products, understand what they’re buying, and complete their purchase seamlessly.
Turn visitors into clients
Turn visitors into clients
Conversion ready
Scalable
Strategy-led
User-friendly
Driving results using design 🎨
Driving results using design 🎨
From high-cost, fragmented systems → to a global-ready, scalable platform
From an outdated website → to a credible, scalable digital presence
From cluttered and confusing → to a structured, professional & trustworthy
From manual selling → to a structured e-commerce store that supports growth
A simple, structured process
Our process is designed to take you from idea to a clear, high-performing website.
Understand
Explore your business, your industry, your users, and your goals - so we solve the right problem.
Structure
Map the steps your customers need to take, then structure every page to guide visitors from landing to action.
Design
Craft a clean, intuitive experience with strong visual hierarchy — easy to navigate, easy to engage with.
Launch
Develop and bring it to life — working seamlessly across every device.
Support
Set you up with a system you can manage and grow — so your website keeps working for you as your business does.
Understand
Explore your business, your industry, your users, and your goals - so we solve the right problem.
Structure
Map the steps your customers need to take, then structure every page to guide visitors from landing to action.
Design
Craft a clean, intuitive experience with strong visual hierarchy — easy to navigate, easy to engage with.
Launch
Develop and bring it to life — working seamlessly across every device.
Support
Set you up with a system you can manage and grow — so your website keeps working for you as your business does.
What we value
Collaboration
Built together, not in isolation
You understand your business best. We bring structure, design thinking, and execution. Together we create an experience that reflects your brand and supports your goals.
Clarity
Make things easy to understand
Making complex ideas easy to understand by removing friction and unnecessary complexity.
Scalable systems
Built to grow with you
Designing websites that grow with your business so you can expand, update, and evolve without starting over.
Performance
Designed to drive action
Not just how it looks - but how it works, guides users, and drives action.
Collaboration
Built together, not in isolation
You understand your business best. We bring structure, design thinking, and execution. Together we create an experience that reflects your brand and supports your goals.
Clarity
Make things easy to understand
Making complex ideas easy to understand by removing friction and unnecessary complexity.
Scalable systems
Built to grow with you
Designing websites that grow with your business so you can expand, update, and evolve without starting over.
Performance
Designed to drive action
Not just how it looks - but how it works, guides users, and drives action.
Trusted by Professionals
It was a pleasure working with you. You made a significant impact on our website, vastly improving its structure and guiding us on what to prioritize to attract users. I honestly can't think of anything you need to improve on at this point.
Martin
CEO, Senderstack
"I've walked with Wangui from curious blank canvas to incredible leader, stepping into her super power. We've worked together for 4 years and Wangui has done a lot! She blossomed when she brought our investment platform to life - she designed, managed engineers, managed partners and put out beautiful communications for our customers."
Val
CEO, Africa's Pocket
As a software engineer, I've worked with Wangui bringing various products to life. I've watched her grow & really improve her UX/UI and design thinking skills.She is thoughtful during dev handoff, which is always much appreciated. I couldn't recommend her enough.
Lennox
Founder, Reduzer Technologies
Your response time was really good, like edits could be made almost real time. Which is good for review and any changes that needed to be made. I think you’re also very keen on hearing what I wanted and brought it to life very well. Good eye and keen eye to detail. Would recommend 😀
Wana
Founder, Blueprint
"I've walked with Wangui from curious blank canvas to incredible leader, stepping into her super power. We've worked together for 4 years and Wangui has done a lot! She blossomed when she brought our investment platform to life - she designed, managed engineers, managed partners and put out beautiful communications for our customers."
Val
CEO, Africa's Pocket
As a software engineer, I've worked with Wangui bringing various products to life. I've watched her grow & really improve her UX/UI and design thinking skills.She is thoughtful during dev handoff, which is always much appreciated. I couldn't recommend her enough.
Lennox
Founder, Reduzer Technologies
The level of detail and the way projects are presented really speak volumes. It strikes a perfect balance, not overloaded with information, yet concise and straight to the point. It feels smooth, creative, and visually engaging, honestly, even more aligned than we had envisioned.
Carl
Project Lead, M&E
Our new website reflects how we’ve evolved, bringing greater clarity and focus to our work and thinking. It presents our approach in a way that feels clean, intentional, and easy to engage with. Wangui Kariuki translated our ideas into a thoughtful, functional digital experience. We truly valued patience and collaboration throughout the entire process.
Daisy
BD, Viva Africa Consulting LLP
Seeing the difference between what we can create and what a full-on agency delivers has been eye-opening, Wangui’s designs are genuinely so good. It’s not about starting from scratch, but about using what we’ve already built in a way that feels clear, thoughtful, and truly helpful to the end user. We’re really, really excited about this much, much improved version.
Moses
CEO, Africa's Pocket
It was a pleasure working with you. You made a significant impact on our website, vastly improving its structure and guiding us on what to prioritize to attract users. I honestly can't think of anything you need to improve on at this point.
Martin
CEO, Senderstack
"I've walked with Wangui from curious blank canvas to incredible leader, stepping into her super power. We've worked together for 4 years and Wangui has done a lot! She blossomed when she brought our investment platform to life - she designed, managed engineers, managed partners and put out beautiful communications for our customers."
Val
CEO, Africa's Pocket
As a software engineer, I've worked with Wangui bringing various products to life. I've watched her grow & really improve her UX/UI and design thinking skills.She is thoughtful during dev handoff, which is always much appreciated. I couldn't recommend her enough.
Lennox
Founder, Reduzer Technologies
Your response time was really good, like edits could be made almost real time. Which is good for review and any changes that needed to be made. I think you’re also very keen on hearing what I wanted and brought it to life very well. Good eye and keen eye to detail. Would recommend 😀
Wana
Founder, Blueprint
"I've walked with Wangui from curious blank canvas to incredible leader, stepping into her super power. We've worked together for 4 years and Wangui has done a lot! She blossomed when she brought our investment platform to life - she designed, managed engineers, managed partners and put out beautiful communications for our customers."
Val
CEO, Africa's Pocket
As a software engineer, I've worked with Wangui bringing various products to life. I've watched her grow & really improve her UX/UI and design thinking skills.She is thoughtful during dev handoff, which is always much appreciated. I couldn't recommend her enough.
Lennox
Founder, Reduzer Technologies
The level of detail and the way projects are presented really speak volumes. It strikes a perfect balance, not overloaded with information, yet concise and straight to the point. It feels smooth, creative, and visually engaging, honestly, even more aligned than we had envisioned.
Carl
Project Lead, M&E
Our new website reflects how we’ve evolved, bringing greater clarity and focus to our work and thinking. It presents our approach in a way that feels clean, intentional, and easy to engage with. Wangui Kariuki translated our ideas into a thoughtful, functional digital experience. We truly valued patience and collaboration throughout the entire process.
Daisy
BD, Viva Africa Consulting LLP
Seeing the difference between what we can create and what a full-on agency delivers has been eye-opening, Wangui’s designs are genuinely so good. It’s not about starting from scratch, but about using what we’ve already built in a way that feels clear, thoughtful, and truly helpful to the end user. We’re really, really excited about this much, much improved version.
Moses
CEO, Africa's Pocket
It was a pleasure working with you. You made a significant impact on our website, vastly improving its structure and guiding us on what to prioritize to attract users. I honestly can't think of anything you need to improve on at this point.
Martin
CEO, Senderstack
"I've walked with Wangui from curious blank canvas to incredible leader, stepping into her super power. We've worked together for 4 years and Wangui has done a lot! She blossomed when she brought our investment platform to life - she designed, managed engineers, managed partners and put out beautiful communications for our customers."
Val
CEO, Africa's Pocket
As a software engineer, I've worked with Wangui bringing various products to life. I've watched her grow & really improve her UX/UI and design thinking skills.She is thoughtful during dev handoff, which is always much appreciated. I couldn't recommend her enough.
Lennox
Founder, Reduzer Technologies
Your response time was really good, like edits could be made almost real time. Which is good for review and any changes that needed to be made. I think you’re also very keen on hearing what I wanted and brought it to life very well. Good eye and keen eye to detail. Would recommend 😀
Wana
Founder, Blueprint
"I've walked with Wangui from curious blank canvas to incredible leader, stepping into her super power. We've worked together for 4 years and Wangui has done a lot! She blossomed when she brought our investment platform to life - she designed, managed engineers, managed partners and put out beautiful communications for our customers."
Val
CEO, Africa's Pocket
As a software engineer, I've worked with Wangui bringing various products to life. I've watched her grow & really improve her UX/UI and design thinking skills.She is thoughtful during dev handoff, which is always much appreciated. I couldn't recommend her enough.
Lennox
Founder, Reduzer Technologies
The level of detail and the way projects are presented really speak volumes. It strikes a perfect balance, not overloaded with information, yet concise and straight to the point. It feels smooth, creative, and visually engaging, honestly, even more aligned than we had envisioned.
Carl
Project Lead, M&E
Our new website reflects how we’ve evolved, bringing greater clarity and focus to our work and thinking. It presents our approach in a way that feels clean, intentional, and easy to engage with. Wangui Kariuki translated our ideas into a thoughtful, functional digital experience. We truly valued patience and collaboration throughout the entire process.
Daisy
BD, Viva Africa Consulting LLP
Seeing the difference between what we can create and what a full-on agency delivers has been eye-opening, Wangui’s designs are genuinely so good. It’s not about starting from scratch, but about using what we’ve already built in a way that feels clear, thoughtful, and truly helpful to the end user. We’re really, really excited about this much, much improved version.
Moses
CEO, Africa's Pocket
FAQ's
FAQ's
How long does a project typically take?
Do you handle development?
Can you help refine my content?
How much does a website cost?
Let’s make your website work for you.
If you’re building something and want it to be clear, easy to use, and ready to grow — we’d love to help.
Thoughtful process
A clear start
Let’s make your website work for you.
If you’re building something and want it to be clear, easy to use, and ready to grow — we’d love to help.
Thoughtful process
A clear start
Let’s make your website work for you.
If you’re building something and want it to be clear, easy to use, and ready to grow — we’d love to help.
Thoughtful process
A clear start